Image description: Giant teddy bear 'Royal Guard' before a tourist shop on Piccadilly, Mayfair, London.

The ultimate plush toy for children? Piccadilly has an extraordinary variety of businesses besides soft, furry, fluffy, stuffed toy animal shops: tourist gift shops, airline ticketing agencies, luxury car showrooms, cavernous bookshops, cafes and patisseries, and the exclusive Ritz hotel.

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